Generating Badoo, Bumble and Chappy, Andrey Andreev, knows something or two about online dating sites. Lumen may be the current investment in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at the elderly as opposed to the usual younger end of the era range – over-50’s were Lumen’s the ideal customer base.
Despite a busy site market, Argouges sees an enormous mobile marketplace for Lumen; “When you see dating merchandise particular to over 50s, they are all online dating sites. 80 million singles over 50 in America and western Europe, but [the demographic is] underrepresented by online dating sphere.” Argouges must be bullish; he has got spent +$4.5 million for the software.
The world try common. Swipeable users, huge photos, bios but with one differences. All members are required to upload a selfie included in the confirmation techniques, and an algorithm authenticates this up against the some other profile photos provided. A fantastic touch and a tragic indication of the days and difficulties with online dating.
Dating apps are wide ranging. Any latest application this is certainly trying to measure requires a different form of strategy and Argouges is trying new things ; “Our company is screening some various marketing techniques, making use of a mixture of on the internet and traditional, with a give attention to traditional because we need to satisfy all of our consumer base and construct right up a dialogue using them. Like, this thirty days we are going to a variety of sporting, music and cultural events which are complimentary with the help of our brand eyesight and demographics.” Times will inform if this contains much better good fresh fruit as compared to usual spam friends and family and paid-ads approach that most internet dating applications like to make use of.
The biggest question, the thing that makes Lumen better than opponents? So what does Lumen have that Tinder does not? According to Andreev, it’s about confirmation and artwork. Lumen makes use of AI and will need to have at the very minimum three photos on a profile. Scarcely a groundbreaking brand new twist or unique UI but an interesting development. The +50 marketplace is unlikely to need as numerous features to put on their particular interest. Whenever about 40per cent of all of the marriages result in divorce case in the UK and people, Lumen will most likely not should do anything but exist and start to become for an underserved market. Apps did way less and observed triumph.
Argouges in addition to team lack every thing prepared consequently they are willing to ask lots of questions as the software moves
Lumen is targeted on a wealthy demographic and another that requires a unique collection of solutions as a result it is going to be interesting observe who at some point promotes or lovers making use of software. Besides marketing and advertising, the data your application will create shall be fascinating to many companies on an extensive spectrum. Lumen won’t be short of folks wanting to partner along with it in the event that software machines just like the professionals strategy.
Lumen exists now on apple’s ios and Android os in the united kingdom just but can be available worldwide shortly.
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